The time-consuming and costly nature of studio recording has become an increasingly problematic bottleneck for independent artists. Now, with the launch of Setmixer across UK grassroots venues, it seems the perfect time to reconsider how independent artists approach live recording and content creation.
The traditional live recording model for unsigned artists
Currently, artists looking to capture their live performances face several challenges. They either need to hire recording engineers and equipment for specific shows (often costing hundreds of pounds), rely on low-quality audience recordings, or forgo recording altogether. Those who do manage to record their performances then face weeks of waiting for mixing and mastering before they can share anything with their fans.
Setmixer offers an innovative alternative
7.4M performances are lost each year, when the artist leaves the stage, the moment is gone, forever. Until now. Setmixer is transforming this landscape by installing permanent, automated recording systems in grassroots venues across the UK. The concept is brilliantly simple: every time you perform, your entire set is professionally recorded and automatically mixed within 12 hours. No extra setup, no waiting around, no hefty studio bills.
Benefits to independent artists
When you play at a Setmixer-equipped venue, you receive a professionally mixed recording of your performance for promotional use at no cost. If you want to distribute the recording to fans you maintain 70% of the proceeds – dramatically more than traditional recording arrangements. Or if you want to access the multitrack stems for your own mixing, then you can easily get those for a small fee.
The quality speaks for itself
With over 5,000 shows recorded across 40 venues and consistently high ratings from artists (4.8 stars), Setmixer is already proving its worth to the grassroots music community. Their partnership with the Music Venue Trust means this technology will soon be available in many more venues across the UK.
A game-changer for content creation
For independent artists juggling social media demands with tight budgets, Setmixer presents an elegant solution. Every gig becomes an opportunity to capture professional-quality content that can be shared with fans the very next day. No more choosing between expensive studio time and subpar recordings – you can focus on what matters most: performing.
What does this mean for the future of live music?
Just as streaming services transformed music distribution, Setmixer is poised to revolutionise live recording. The ability to capture every performance professionally and share it with fans almost immediately opens up exciting new possibilities for artist-fan engagement and revenue streams.
The next time you’re booking a show, ask the venue if they’re equipped with Setmixer
If they’re not, let them know about the partnership with Music Venue Trust. As more venues adopt this technology, it has the potential to become as fundamental to the grassroots music scene as the PA system itself.
In a world where content is king and authentic live performances are more valued than ever, Setmixer isn’t just offering a service – it’s providing a crucial tool for the modern independent artist’s success.
