Originating from Sweden, flyckt is a uniquely modern artist who expertly blends effortless and exceedingly good pop melodies with soaring, emotive and utterly euphoric production.
Having grown up surrounded by many creatives in his family, it feels only natural that flyckt too, would swiftly follow in such a cultivated and nurtured environment. From his father being a world-renowned, Grammy award winning mixing engineer, flyckt had many a studio to explore as his musical playground.
Fast forward to the present day and to compliment his single ‘One Day, flyckt has also revealed the visual, which represents a light-hearted view of longing for time to pass and a knowing that things will get better. Flyckt expands “One day we will make it right. One day everything will be fine. One day she will love you. One day you will love her. One day is a song about that one day.”
Beginning with Flyckt staring out of the window, he appears restless and impatient. As the story continues, it playfully explores a sense of boredom, which many can relate to and empathise with. The single is hopeful and full of aspiration, portrayed in a cheeky and endearing way which makes for a refreshing take on the uncertainties of the future.
“In the One Day video, we aimed to capture the feeling of making time pass while waiting for the day when everything will be different. There is desperation and boredom but also hope for a change! The imagery relates to the track but also to the times we all are going through now. The obvious darkness in the not self-selected isolation turns humorous when emphasized on camera, right?” – flyckt
Discover more from flyckt
Have you read our latest marketing thought piece?
Words Daisy Lipsey
