Right Chord Music launches Major Labl, our new home of management consultancy and marketing solutions for independent bands and artists.
Introducing Major Labl for independent artists
Don't be fooled by the name, we don't sign anyone or own your rights. Major...
New music service Musosoup, aims to turn the music PR business on its head by allowing musicians to cut out the PR middlemen and deal directly with the music bloggers that support them. We consider the implications of this...
As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
Unsigned bands tell us your challenges! Right Chord Music have launched the Musicians Census to better understand the challenges facing unsigned bands and independent musicians. All artists that complete the survey will be considered for features on the RCM...
Unsigned bands: How do you promote your music in the most effective way? Read our ten-step manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came...
How to get your music on Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution.
How do I get my music on Spotify playlists?
Who can I pay? Which pluggers do I use?...
Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practices from Disney.
Disney understands that a good story is always a good story. They also understand...
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion.
The traditional...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
Mark Knight, founder of Right Chord Music explains why Apple Music fails true music discoverers and unsigned bands.
I've always been a firm believer that when it comes to music consumption people broadly fall into three groups.
Listeners
Active Listeners
...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well documented. Everything costs money, money...
In this article, Mark critically examines the role of music promoters and artists in live music success.
What musicians and managers want from live music
An opportunity to grow their fanbase
A chance to showcase their new material
At atmosphere...
