Readers of the RCM Blog may know that we've never been huge fans of music PR as a discipline, and with each year that passes the case against 'music PR' gets stronger. Here are five reasons why music PR...
In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
What are the best music discovery Podcasts?
We love Podcasts! But finding a genuinely good music Podcast is difficult. A quick search on Spotify reveals a ton of music Podcasts, but when you weed out the ones that don't play...
Unsigned artist? The best music discovered on Right Chord Music is added to one of our three Lost On Radio, Spotify Playlists.
Lost On Radio Podcast
Lost On Radio began life as the name of our Podcast in 2010. We recorded...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
Recommended Listening. Looking for a new Podcast to soundtrack your commute, or walk in the park? We highly recommend The Daydream Club Presents.
Introducing The Daydream Club
Regular readers of RCM will be very familiar with The Daydream Club. Since our...
A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
Want to get on music blogs? Introducing The RCM Indie Collective. Submit your music once and you could be featured by 9 indie music champions, blogs, playlists and radio.
Hello, this is Mark. Ever since I started Right Chord Music...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
