How do you create a brand for your band? Without a doubt, the biggest challenge facing any new band or artist is getting their music heard. With that said, it’s important you give yourself the very best chance of cutting through, the brand really is as important as the band.
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The importance of a brand for your band
Sadly, just having great music is not enough. Bands frequently spend months writing and recording new material and then rush it out before considering the importance of presentation or brand.
You might not think of yourself as a brand, but the moment you put yourself or your music online you are projecting an image and people will start forming opinions about what this image represents.
No band wants to be perceived as unprofessional or amateur. So the next time you upload an out of focus photo to Facebook, send an email littered with typos, upload a shaky video to YouTube, or a home-recorded track to SoundCloud, take a moment to think what this says about you.
How can you improve your band’s brand?
If you have never considered your brand before, start by ‘Googling’ your band name and visiting your online pages like a fan. Critically review what you see, considering:
- What is the forward-slash address?
- What is the first image you see?
- What is the first thing you read?
- When was the last update?
Then…
- Write words that describe what you see?
- How do these words compare to the words you want people to use to describe you?
- Ask friends to do the same, asking for honest feedback!
You are aiming for a consistent look and feel across all of your online profiles and pages. This is often very easy to fix and could just mean customising your URL, updating biog information, or adding new, improved photos.
With a consistent brand identity in place, here are 5 ways to ensure brand consistency ahead of your next release.
1. Recorded music
Ensure the quality is sufficiently high to have a chance of radio airplay.
2. Press pictures
Do you have a high-quality image or images to support this release? Will people want to publish this image? Do these images communicate your style and support the sound of your music?
3. Artwork
Do you have high-quality artwork to accompany your single, EP or album? If people judge the music by the cover, what will they conclude?
4. Biography or Press Release
What is the story of this release? Why should people be interested? Who produced or mixed the track? Do you have any quotes from music journalists or DJs supporting the track? Avoid hyperbole – sadly, apart from your mum, nobody is likely to really believe you are the greatest band in the world!
5. Video
Do you have a quality music video to support your release? It doesn’t have to cost a fortune or be professionally made, but it does have to look great. So be creative! Ensure you add tags to help people find it and provide links to your key online sites and profiles.
Finally…
Before you send or share your music with anyone including managers, labels, agents, publishers of fans…run one final sense check.
- Would it make you feel compelled to write a positive review or provide an enthusiastic quote?
- Would you want this video clip on your profile or website?
- Would you be sufficiently intrigued and interested by the biog or design to listen to this artist?
- Would you recommend this artist to your friends?
If the answer is no to any of these questions, you still have work to do and you shouldn’t be sending your music to anyone just yet.
Remember
You may only get one chance to impress, so take some time to get your brand exactly right.
Read more
- Nobody cares about your music as much as you
- Unsigned bands should stop wasting money on radio pluggers
- Visit our sister site Major Labl they help transform unsigned artists into independent artists
Words Mark Knight
